A buyers club or buying club is a club organized to pool members' collective buying power, enabling them to make purchases at lower prices than are generally available, or to purchase goods that might be difficult to obtain independently.
Some key examples of buyers clubs include medical purchases of rare medications for treating HIV or hepatitis C sooner, at reduced cost for patients.
The trend for buyers' clubs, or local co-ops, accelerated starting in the 1970s. However, these groups are organic in structure, locally governed, and can come into being and go out of existence without much publicity, so there is no precise figure for how many buyers' clubs of this sort exist or have existed.
In the United Kingdom, the "Smarterbuys" scheme, which helps provide affordable to disadvantaged people so that they can buy essential goods, won the government's Buy Better Together Challenge prize in 2012. The Buy Better Together Challenge was launched by the Department for Business, Innovation and Skills and Co-operatives UK in December 2011 to encourage groups of consumers to work together to negotiate discounted rates for buying goods and services in bulk. The challenge received 110 entries and seven finalists were selected. Fair Food Carlisle was awarded the runner-up prize for a scheme which uses buying groups to provide workplaces with a weekly supply of food from local businesses.
These memberships are typically sold in the course of selling another product, either with a free trial membership being a condition of making the purchase at the offered price or with a free trial membership being included as a "thank you" gift along with the initial purchase. The customer may not understand what was purchased or may believe that they have not authorized payment for the membership, and yet the credit card used for the initial purchase is billed for the buyer's club membership at the end of the free trial.Federal Trade Commission, Consumer Fraud in the United States, 2011 According to Iowa Attorney General Tom Miller, "Consumers often tell us they don't recall ever having spoken to the companies, and they don't understand how they can be charged when they have not given the company their credit card number." "Miller: Buying Clubs Ordered to Pay to Settle Deception Charges", November 13, 2001 (press release)
Sometimes, a wide variety of products are promised at a discount, and then once the fee is paid the products are unavailable or not as advertised.Fraud Squad TV, Buyers Clubs Fraud This is particularly true for travel-related buying clubs.National Consumers League, "Time for Vacation – Avoid Travel Scams"
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